Free for life.
Paid when it earns its keep.

The four tiers are not a focus-grouped pricing exercise. Each number is anchored to something real, and we want you to know what.

Why Free is genuinely free. A wishlist is a network product. Network products with a hard paywall die in the cradle, because nobody invites their grandmother to a service that demands her credit card before she can chip in $20 on her grandson’s birthday. So Free is the real product: every wish kind, every capture method, the full Smart Routing rail, group buying, outcome funds. The two things Free does not have are ad-removal on your profile and the unlimited-themes catalog. Both of those are about how the product looks to other people, which is the natural thing to pay for once the product itself is doing its job. Free is supported by tasteful, k-anonymized advertising on the profile and explore feed. The cost of running a Free user’s account is well under what their ad inventory generates, and we’ll never be tempted to degrade Free to push you upmarket.

Why Plus is $4.99. The price-elasticity research on prosumer consumer SaaS converges on $4–$8/month at the entry tier for prosumer wishlist tools for “I want my profile to look professional” products. We landed at $4.99 because (a) it’s a casual coffee-cost commitment, well under any “real subscription” threshold, (b) the annual price of $39.99 (effectively $3.33/mo) is right at the edge of an impulse purchase for a US professional, and (c) it leaves room for promotional discounts without making the sticker absurd. Plus is meant to be a no-brainer for someone who sends one Gish link a week. If you ever calculate “is this $5 worth it” and it’s a hard call, downgrade. We’ll be here when you change your mind.

Pro tier retired. What used to be Pro is now split: power features moved into Plus ($4.99), and creator-revenue features (higher commission %, Patron, brand-collab tools) live in the Programs $29/mo Creator tier with a 14-day trial.

Why Business is $99 + $5/seat. The base covers the dashboard, the HRIS connector cost, the SSO infra, the branded gift card primitives. The seat fee covers the marginal cost of seat-level personalization, calendar sync, gift-recipient screen real estate, support, and infrastructure scaling. We benchmarked against four competitors. Two charge a percentage of gift spend (which is the obvious dark pattern: more gifts = more revenue for them, even though the marginal cost is flat). Two charge per-seat fees of $9–$15. We sit lower because we don’t need to recover the cost of human-curated catalogs — the wishlist backflow handles that for free.

Why Enterprise starts at $50K. Below that number, the customer’s legitimate diligence and integration needs cost us more in implementation engineering than the contract can recover. We’d rather not take the deal than half-serve it. Above $50K, the math works. Most actual enterprise deals land between $80K and $250K based on seat count, integration depth, and SLA tier.

If you are paying us nothing, the product you’re using runs on something. The two honest options for a free-tier consumer product on the internet are: charge for the upgrade tier, or sell user data. We chose the first.

Free users see contextual ads on their profile and in the explore feed. The ads are sourced from our advertiser inventory, which we build entirely from first-party, k-anonymized signals: occasion type (birthday, wedding, housewarming), relationship category (close family, friend, colleague), budget band, and broad region (state/country level, never city). An advertiser bidding on inventory cannot, ever, target a specific user. They target a cohort of at least 50 anonymous people who share a context, and our system returns aggregate impression and conversion metrics. The advertiser never sees your name, your email, your address, your wishlist items, or your purchase history.

Plus removes ads from your profile to all visitors. Pro removes ads from your own browsing experience in the explore feed and discovery surfaces. Business and Enterprise are entirely internal — the manager dashboard has no advertising surface at all and never will, because the user is your company, not your employees.

If we ever change this model — if we ever even consider selling user identity to advertisers, or letting advertisers target below the k=50 floor, or running native-content ads disguised as user wishes — it will be a six-month, headline-grade public announcement with a one-click data export on the way out. The hard line is in the trust page. Read it.

Personal subscriptions (Plus, Pro). Cancel from the account settings page in one click. The cancellation takes effect at the end of your current billing period — you keep what you paid for until that date, then revert to Free. If you cancel within the first 7 days of your first paid month, you can request a full refund-to-card from billing@gishme.com; we’ll honor it without questions. Annual subscribers who cancel mid-term keep access through the end of the annual period; no prorated refunds on annual, but we’ll give you platform credit equal to the unused months that you can apply to a future subscription, gift card, or outcome-fund contribution.

Business plan. Cancel by writing to support@gishme.com or from the admin console. The cancellation takes effect at the end of your current billing month for monthly billing, or at the end of the annual term for annual billing. Unspent gift-card balances flow back to your AP account inside 30 days. There are no early-termination fees on a Business contract.

Enterprise contracts. Governed by the MSA you signed. Standard terms include a 90-day notice window before annual renewal and pro-rated refund for an SLA failure that exceeds the documented threshold. Every Enterprise MSA includes the right to terminate for cause without penalty if we fail a published security commitment.

Gift cards purchased through Gish for Business. Once a gift card is sent to a recipient and they have viewed the redemption page, the card is irrevocable as a contractual matter (it’s their property at that point, not yours). Cards that have not yet been viewed by a recipient can be cancelled and refunded to your AP balance up to 14 days after issuance. After 14 days unredeemed, the card escheats to the recipient’s jurisdiction per local unclaimed-property law and is not refundable to you.

The subscription fee is one half of how Gish is paid for. The other half is the transaction economics on gifts that actually move through the platform, and we believe in disclosing the full picture in the same place — not splitting it across an FAQ and a six-page billing addendum. Here is exactly how the money flows.

Direct retailer purchases. When you tap a wish and buy it directly from the retailer (Amazon, Target, Williams Sonoma, whoever), Gish charges you nothing. The retailer pays us a standard affiliate commission — the same commission they pay every coupon site, browser extension, and product-aggregator on the open web — disclosed per FTC § 255 on every product card. This is invisible to your wallet and adds zero to what you pay for the item.

Outcome fund contributions. When you chip in on someone’s honeymoon fund, top-surgery fund, or any other outcome fund, you pay Stripe’s standard card-processing fee on top of your contribution (about 2.9% + $0.30 in the US, similar elsewhere). Gish takes zero platform fee on outcome-fund contributions, ever. The fees you see at checkout are exactly the underlying card-processor fees, passed through at cost. Verified 501(c)(3) charity flows have the option to absorb the card fees into the donation instead of passing them to the giver.

Group buys. Same model as outcome funds: only card-processing fees, no Gish platform fee. The organizer pays nothing, the contributors pay nothing beyond the underlying processor cost, and Gish’s revenue on the flow is zero. We get paid when the resulting gift purchase routes through an affiliate retailer, and that’s a fine arrangement.

Branded gift cards on the Business plan. Face value of the card is what you’re invoiced for the gift. Gish charges your company the $99 + $5/seat subscription, period. We do not mark up the card. We do not skim interchange. Our revenue is the platform fee and the standard issuer interchange the card network already pays us, which is baked into the sticker price the recipient sees and changes nothing about your invoice.

Multi-currency FX. When a payment moves between currencies, we apply the interbank mid-market rate plus a flat 0.4% spread. That spread is disclosed on every line item where it applies, on every receipt, and on every invoice. The spread covers our cost of liquidity and a small operating margin; we do not pad it dynamically based on volume, route, or counterparty.

If you find a fee on a Gish receipt that is not in one of the categories above, that is a bug, write to billing@gishme.com and we will refund it and fix the bug. We mean that literally; we have honored that promise four times since launch.