The corporate gifting rail your HR team
already wishes they had.

Walk into any People Ops review and you’ll find the same picture: a shared Notion page of birthdays, a Google Sheet of work anniversaries someone forgot to update, a Slack channel where managers ask each other “hey, can someone grab a cake for Priya tomorrow?”, and a corporate Amex that procurement has to reconcile against a hundred screenshots at the end of the month. Welcome kits ship from three different vendors; departure gifts come out of whichever budget is least empty; client-relationship gifts get approved over text. There is no rail. There is just a person — usually one underpaid Chief of Staff or one heroic People Ops manager — holding the whole thing together with calendar reminders and goodwill.

That person is the bottleneck. When they take a vacation, your team forgets a birthday. When they leave, the institutional knowledge leaves with them. When you scale from 50 to 500 to 5,000 employees, the model breaks completely — you can’t hand-pick a thoughtful gift for 5,000 people from a spreadsheet, and no one wants the “here’s a generic Amazon gift card” that’s the inevitable fallback.

Gish replaces the spreadsheet with a calendar, the Slack thread with a dashboard, the screenshots-in-Amex with one audited monthly invoice, and the generic gift card with a wishlist-aware send — because every recipient has a wishlist if they want one, and the gift comes from a list they actually wrote.

This is the part of Gish for Business that’s philosophically different from every other corporate-gifting platform on the market. We are not just a procurement tool. We are a graph.

When an employee on your Gish for Business plan opts in — one toggle, fully voluntary, deletable in one click — their personal Gish wishlist becomes visible to the gifting workflow at your company. Their birthday gift this year doesn’t come from a generic vendor catalog. It comes from their own list of things they actually want. The cookbook they bookmarked in March. The headphones they’ve been eyeing since Q2. The candle that smells like their grandmother’s house. Their list, their pick, their gift.

That same employee, over time, builds a wishlist they use in the rest of their life — for friends, for family, for themselves. They tell their cousin about it. Their cousin signs up. The graph grows. From your seat as an HR leader, this looks like a better gift experience for your people. From our seat as Gish, this is how a corporate buyer becomes a consumer base. Everyone wins, and no one is tricked into anything.

If an employee never opts in, nothing changes — managers pick a thoughtful gift from a curated catalog the same way they would on any other platform. The opt-in is the upgrade, not the floor.

It is 9:04 on a Monday at a 1,400-person company headquartered in Berlin, with offices in Lisbon, Bengaluru, São Paulo, Austin, and Singapore. Sofia, the head of People Ops, opens Gish on her laptop. The dashboard tells her: this week there are eleven birthdays across six time zones, three five-year anniversaries, one ten-year anniversary, two new starts, one departure, and a client gift queued for the EMEA sales lead’s top renewal. Total budget impact this week: €4,120. Total approvals pending from her: zero — everything is inside the per-occasion ceiling and routed automatically. She skims, sees nothing weird, and closes the tab.

At 9:09 in Bengaluru, Priya gets a Slack message in her preferred name and pronouns from a Gish-branded bot in her team channel. Her team has chipped in on a coffee subscription she added to her wishlist three months ago when a teammate left her old cafetiere on the breakroom counter. She didn’t know they remembered. They didn’t — her wishlist did. The gift card arrives in her inbox, redeemable in INR, against a Bengaluru-local coffee roaster. The whole interaction takes nine seconds of her time and zero seconds of her manager’s.

At 13:30 in Lisbon, Hugo gets a five-year anniversary gift. He’d filled in his Gish preferences during onboarding: experience over object, wine over chocolate, a class over a workshop. The platform routes him a wine-tasting experience for two near his home, denominated in EUR, with a personal message handwritten by his manager — not by an AI, but by his actual manager who got a Gish-prompted reminder on Sunday evening with a one-line draft she could edit.

At 16:00 in São Paulo, the finance team reconciles last month’s gifting spend against the budget. It takes four minutes. The export is one CSV, the journal entries are pre-categorized to the correct cost center, the FX rate is locked on the line item, and the VAT and ISS are itemized for the Brazil filings. The chief of staff who used to spend a day a month on this stares at her screen for thirty seconds, then closes it and walks outside for coffee.

This is the day Sofia bought when she signed up. Not the dashboard, not the integrations, not the gift cards. The day. A People Ops org that runs in the background instead of consuming everyone’s Slack DMs.

Corporate gifting has a long history of vendors who quietly mark up the gift by 15–40% and call it a “curation fee.” Of platforms that lock you in with proprietary balances that can’t be unwound. Of marketers who pitch “data-driven gifting” and then sell your employee preferences to a third party. We don’t do any of that, and we want to be loud about it.

We do not mark up gifts. The face value of the gift card is what you pay for the gift card. Our revenue is the platform fee, plus interchange we receive from the retailer network (already factored into the sticker), plus the small FX margin we disclose. That’s it.

We do not sell your data to third parties. Not your employees, not your spend patterns, not your gifting calendar. The HRIS sync is read-only. The contractual DPA prohibits us from monetizing your data; we don’t want to, and even if we did, we couldn’t legally.

We do not lock you in with proprietary balances. If you cancel, any unspent gift-card balance routed through Gish flows back to your AP account inside 30 days at face value, net of any applicable card network reversal fee — itemized, transparent, and never more than 3%.

We do not run dark-pattern renewals. Your anniversary is on the contract; we email you 60 days before it; you renew explicitly or you don’t. No automatic doublings, no “market-rate adjustments” mid-term, no surprise tier moves.